MQS
About us
Mediterranean Quality Spirits SL
Mediterranean Quality Spirits SL (MQS) is a company created to meet the need for high-quality products demanded by the beverage industry at both national and international levels. The creation and development of hemp-based drinks is our greatest exponent, as it represents added value over our competitors in the market.
The global trend in hemp-derived food products is ever-growing. Companies such as Coca-Cola invest substantial time and money in developing cannabis-derived products.
The legalisation of certain hemp components as food on a global scale gives us the opportunity to be first movers in this sector, gaining a competitive advantage over future market players.
Partnerships to grow and innovate
We have built partnerships with national and international distributors to achieve our main goal: reaching our potential consumers.
As a result of this effort to create and innovate, MQS is now present in different EU and American countries, and is steadily progressing in a market as attractive as the Asian one.
Since its foundation, MQS has had a clear vocation for growth and profitability, investing progressively and consistently in improving its production capabilities, which is enabling it to grow steadily.
Our culture
The company's culture stems from a deep-rooted innovative vocation that drives continuous improvement of production processes while designing the right products for every market need. The company fosters proactivity and disruptive thinking in its teams. For this reason it relies on a highly committed human team focused on the continuous improvement of all production processes under the lean manufacturing philosophy. This enables recurrent productivity gains by removing elements that do not generate value or create inefficiencies. Notable examples include the progressive digitalisation of all administrative and production processes as the basis for greater competitiveness and the highest product quality.
Outlook
MQS projects strong growth in the coming years based on its production experience, its partnerships for raw-material supply, its proximity to clients and a specialised logistics in a market where demand grows steadily worldwide.
Year after year, some of its most representative brands such as Cannagin have continued to attract the highest customer attention thanks to their national and international recognitions.
In a society as dynamic as today's, MQS is committed to a high level of communication with its clients, building partnerships that allow us to anticipate market needs and offer the best products. We pursue long-term commercial relationships that nurture synergies and benefit all parties, as well as end-customer satisfaction — which translates into visibility and recognition for the brands we distribute.
Mediterranean Quality Spirits
History of MQS
Early 2021
The beginning
In 2021, marketed by a company within the NS Group, the Cannagin Premium brand was launched. The product was born from the imagination of one of the owners to satisfy specific clients; thanks to this, the project began to take shape, as those same clients kept demanding it.
After different evaluation processes by gin experts and several market studies, Cannagin Premium was launched on the national market — a moment marked by the global COVID-19 pandemic, a detail that delayed the project launch.
March 2021
Breaking stereotypes
In March 2021 we decided to test the market again to see the acceptance of national distributors, considering that consumption levels were minimal during the pandemic year. A few months later, the brand's potential began to show: its Gin character and innovative image broke the stereotypes set by today's market.
2022
MQS is born
MQS began to gain traction as a future project. Over the following 2 years, and thanks to the acceptance of the Cannagin Premium brand, high-quality brands were developed and represented, aimed at different types of clients to increase market share.
MQS was born in 2022 from the determination of its founders, in response to the demand for high-quality products in the spirits sector that they detected in their closest environment.
Today
Broad portfolio
MQS currently has 12 products in its portfolio, the backbone of the company. Our ambitions are broad: in 2023 we expect to add 4 more products to our catalogue.